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IP Law – Page 20 – Liz Lenjo
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IP Law

ROBBING COMPETITIONS: AN OUTCRY ON BEHALF OF KENYAN POETS

Recently, the Nation newspaper put out an outrageous advertisement calling poets to send in their love inspired poetry to be featured on the 14th February 2014 and get this, they pay Kshs. 1,000 to have the poetry for the poetry to be published and a lucky winner will be picked to win a getaway.Forget the getaway bit, it is insignificant in my view and a derailing tactic. As an intellectual property lawyer, I want to dissect this ludicrous marketing strategy. Firstly, it it the month of love. It is obvious and common sense that what sells like hot cakes this month is anything that expresses the lovey-dovey mood...

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