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IP Law – Page 21 – Liz Lenjo
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IP Law

TOP 5 AILMENTS IN THE CREATIVE INDUSTRY:PART 4: IGNORANCE

Whenever one remarks that ‘People perish for lack of knowledge’ most of us scoff at them. Perhaps because we are unaware of what this truly means. The casual manner in which creatives handle themselves is marred with ignorance. Ignorance of the law and ignorance of relevant business practices to grow their innovations and build their brands. Why are creatives some of the biggest culprits when it comes to burying their heads in the sand? Is it fear?Desperation perhaps? Ignorance may be bliss as some say, but is a costly bliss. The shelf life of intellectual property is like that of a banana; today it is a hot commodity...

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